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Apr 11, 2022
In SHOWCASE
Eye-catching jingles, front-and-center product placement beneath bold brand logos, and stunningly gorgeous actors posing next to their latest purchase, it's easy to tell when you're watching an ad, isn't it? not ?Maybe more so.A report from MarketingTech found that only of consumers were able to tell the difference between marketing and non-marketing content on social media platforms. This new development is worlds away from the straightforward buy email list marketing tactics of the past.For decades, traditional advertisers have taken a product-centric approach to communication, interrupting people's day-to-day activities to present their company's sales pitch. While these tactics were transparent that they were marketing, the public found them too forceful and they led many consumers to view marketers and advertisers as deceptive and unreliable, primarily concerned with generating profits rather than providing a beneficial customer experience.The solution? Marketing that didn't look like marketing. Content buy email list marketers focus on providing customers with valuable information and entertainment first, rather than asking them to reach their wallet immediately. Content marketing has uncovered major new opportunities for brands in terms of compound growth and quality lead generation. These new standards created a rich landscape of millions of creative versions of branded content that were often inspired by the techniques of traditional publishers and news sources, minimizing the appearance of logos and brand mentions as a precaution not to appear "insistent" with their business agenda. The change was a huge win for brands and the buy email list public. Yet with this success, some marketers may have taken the transparent and lean content strategy a bit too far in the other direction, overestimating the average user's ability to recognize when information was actually coming from a brand.Today, native ad opportunities and unbranded (or brand-lite) content hubs abound, as do the number of confused or skeptical viewers. As more and more brands downplayed the obvious, interrupted ad formatting, they were perhaps overestimating the marketing savvy of their average audience
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