There's been a lot of talk lately about AdBlock and the impact it can have on digital analytics and digital marketing campaigns. It is possible that the majority of digital professionals blame the different adblocking or advertising blocking systems if their online advertising campaigns give poor results, and often without knowing very well what they are talking about. Index of contents Obviously, the Internet user does not want to be continually bombarded by advertising that explodes in his face as he is reading the content of a page, or to be skipped by an advertisement that does not allow him to see anything on the site or navigate through it. Or the worst of all, the ones that make a deafening noise to get your attention, and then you can't find the tab where the ad is. Even the creator of the pop-ups has recently come out apologizing publicly, since he feels guilty for all the "evil" that his creation has produced. But of course, on the other hand, there are the advertisers, who need to make themselves known to nurture new users. In this long debate, no conclusion is reached as to who is right. what is ad blocking.

The first thing is to see what any ad blocker does or how adblocking works. This is a method by which an internet user installs a browser plugin or extension that effectively blocks ads from a website or mobile app. This can be done either by blocking communications with adserving servers at the network level or by preventing the browser from executing number list the JavaScript code necessary to generate and display the banner. This makes page loading faster, since some scripts are not executed, and the user feels more protected, since no information is collected. But, on the other hand, this also affects you negatively, since the user experience is poorer, since the pages cannot improve it by not knowing how the user interacts with your site. In some browsers, such as Firefox or Chrome, there are many plugins that allow these blocks, as well as a few options on mobile devices, the most popular of all being the free AdBlock Plus plugin.

There are companies like Google and Facebook that are paying the developers of these programs to become part of a kind of "white list" that allows them to publish their ads and not be filtered. This may betray a bit the principles of adblocking, since it would prevent advertising from entering unless it is paid, so the usefulness of the system would be almost nil, as if it were panning for gold and only the nuggets remained in the sieve . In short, these plugins and applications are affecting many websites, especially those that often use ads to monetize traffic to the site. The visual impact that these blockers can produce is also noteworthy, since it can range from showing blank segments on a page to sections that are packed together because they do not have an ad as a separating element. This may also affect the user's perception of the quality of the website. Ad blocking and marketing For sites that display ads, the financial impact can be substantial as the ad revenue stream decreases. For big media sites, which rely on this revenue to support their newsroom staff, this can spell financial disaster. If for users or websites it changes the way they understand pages,