We have before us an example of direct marketing that deserves great respect and admiration. Many times we think that marketing or advertising only serves to sell, but its true objective is to spread information, content or services Image Masking for a greater knowledge of the user. Taking this true spirit of dissemination, Alcoholics Anonymous of Brazil, together with the help of Facebook, decided to create a tool that would help Brazilian youth between the ages of and who were falling into alcohol consumption. This is how the idea of ​​a Facebook Image Masking chatbot called Anonymous Friend arose, capable of having an intelligent conversation with young users concerned about this issue and who wanted to know more about the harmful effects of this drink and/or needed help.

To start this direct marketing project, members of Alcoholics Anonymous were interviewed and the chatbot responses were created with their experiences. In months the project was ready. In the first month alone, people spoke Image Masking with Anonymous Friend and were minors. To publicize this tool to help young people, a promotional campaign was created on Facebook that was disseminated in the following formats: advertising carousel video ad Image (photo) ad The objectives of the campaign were: brand awareness local knowledge reach Traffic Engagement App installation video views lead generation This project has won in the global prize of the Image Masking Facebook Awards . In addition to advertising on Facebook, pieces were created for other online promotional platforms,

Within a multichannel strategy . drop box It's hard to think that you can become a fan of a business email whose product you Image Masking haven't tried yet. But Dropbox has wanted to approach the public in a respectful and subtle way. Only with the aim of facilitating day-to-day life thanks to the cloud storage service it offers. With this simple, fun email, with whimsical cartoons and an emoticon, he has managed to capture the attention of consumers. It's short, sweet, and Image Masking emphasizes the message that Dropbox doesn't want to get in the way of anything you're doing, it just wants to remind you that the brand exists and why it would be useful.