Apr 10, 2022
Social marketing plus the strategy of "queuing" may accelerate the growth of "mosquito stores", but this acceleration also makes more online celebrity stores empty soon. Today, the scene of long queues to buy a drink in the past still exists, and is there any successful experience and model that can be used for reference? The third pseudo-entrepreneurial outlet: O2O project In the years of the rise of Internet entrepreneurship, the O2O model has penetrated from catering, housekeeping, and fresh food to education, medical care, and real estate. The O2O model is not difficult to understand, and the barriers to entry are not high, but it may not be suitable for every traditional business field. After experiencing fierce market competition, countless O2O entrepreneurial projects have been eliminated, leaving behind a piece of chicken feathers. There are also new O2O projects trying to open up the vertical field, and the industry is hot. "For me, now I can only hope that someone will buy our project," said Wu Poli, founder of the O2O platform "Jian Send". He set up this convenient goods express delivery platform with his friends three years ago. As sms marketing service long as the user places an order on the APP or WeChat, the riders who scribble "patrol" nearby will buy the goods at the convenience store closest to the user and have them delivered to the door. "At that time, takeaway O2O did not involve too many convenience stores, which was a unique vertical."