Use redirects correctly You should redirect each page of your old site to the corresponding page of your new site to optimize the user experience. This can be very simple or quite complicated, depending on your URL structure. It's easier if you keep the same website pages and URL structure. If you did, skip the rest of this paragraph and move on to the next step. If you haven't kept the same URL structure, read on here. If your sites have different pages and different URL structures, it's not the end of the world, but it complicates things a bit. Since you can't redirect old pages to the exact same page on the new site, you'll need to redirect them to the most relevant page on your new site (hence why it's helpful to closely replicate the old content whenever possible).

Sample-page.html Advertising Continue fax list reading below redirect old-sample They suggest creating a spreadsheet with the old site URLs in one column and the new site URLs in another column. This can obviously take a long time, so be sure to prioritize and start with the pages that get the most traffic. We tried this and found that it works great once you get the hang of it. Try to keep the same URL structure If you do this, your . All you need is to redirect your website pages from the old site to the same pages on the new site. Again, according to HubSpot, all you'll need for this are a few lines of code. They recommend using the following and then swapping your Advertising Continue reading below. Shout your new brand from the rooftops Definitely update all your social media sites. Depending on the social media platform, this can be easy or difficult.

There are a few things to keep in mind when rebranding on social media: Facebook only lets you change your page name and URL once . Just once. So keep that behind your head if you decide to make a change. There are a lot of ids that aren't used on Twitter, so if someone has the one you want but isn't active, contact us to see if you can support it (that's what Twitter suggests as they are very slow to deactivate these accounts themselves). LinkedIn is an easy site to manage when rebranding, unless someone already knows your company name. If so, you may need to change your business name a bit (consider keeping the same name, but adding a tagline after it). To change the URL, you must contact LinkedIn directly. This article goes into more detail on how to update your social media sites.